Ashley first met Jamie while in school at Drexel University in Philadelphia, at the time they were both aspirational interior designers. Not surprisingly, Jamie’s aspirations have turned into reality with the launch of her own interior design studio, General Habitat. General Habitat’s unique way of interacting with potential clients is what drew Ashley to this project, that and of course the whole college thing. Driving clients to the new business shouldn’t be too hard for Jamie, considering her existing blog General Merriment has been running since December 2010. Once a simple Tumblr blog, we integrated the blog into her new site and moved it to a WordPress platform for ease of use and more control.