We <3 (We Less Than Three) was formed by Andy Gillette and Ashley Quinn with the goal of creating beautiful, user-focused websites, applications and objects. Like any business that thinks happiness is, at least, as important as profits, they spent a couple of pride-swallowing, ramen-eating years working on projects they believed in. Their dedication paid off, and they are now at the helm of a trend-setting firm – recognized often for pushing the design envelope and testing the limits of current technologies to deliver the best user experience possible.
As a client who has trouble expressing his vision, I was nervous that We <3 would not be able to translate what I had in my head and deliver it onto the screen. Andy and Ashley surpassed expectations by leaps and bounds, and their patience and understanding enabled us to take what was just an idea and turn it into a reality. Their passion and excitment for the work they do is just an added bonus.
Michael Weber – Founder, Thumbtack’d
They believe strongly that one of the keys to their success is staying small, focused and open to change. Though the company continues to grow, they’ve got no interest in becoming so big that they can’t continue to do the kind of work that they love doing. As Paul Rand put it: “Any system that sees aesthetics as irrelevant, that separates the artist from the product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will in the long run diminish not only the product but the maker as well.”